In today’s world, finding a sense of community has become increasingly important, and yoga has emerged as a powerful way to bring people together. Jess Campbell, a dedicated yoga instructor based in Christchurch, has witnessed firsthand the transformative power of yoga in fostering community. Her beach sunrise yoga sessions have attracted hundreds of participants, creating a space where people can connect, support each other, and share in the experience of wellness.
The Appeal of Yoga in Community Building
Jess’s journey into yoga began unexpectedly. Originally from Dublin, she moved to New Zealand and started practising yoga as a way to balance the demands of her hospitality job in Auckland. Over time, yoga became more than just a physical practice for Jess—it became a tool for building community and creating meaningful connections.
Now in Christchurch, what started as a small yoga class gathering on New Brighton Beach has become a significant community event, with over 700 people attending some sessions. Jess didn’t set out with a grand plan to build a large following; instead, she was motivated by her on desire to practice yoga in a natural setting and share that experience with others. The organic growth of her beach yoga sessions highlights the universal need for connection and the power of shared experiences.
Why Community Matters
Jess’s beach yoga sessions have become more than just a place to exercise—they are a sanctuary for many who seek connection in an increasingly disconnected world.
"From the stories and what I've heard from the community, it's this chance to be around like-minded people... there's just that feeling of being together," Jess shared.
The simplicity of being present with others in a shared activity, without the pressure to interact or engage in conversation, offers a unique form of connection that resonates deeply with participants.
The impact of loneliness on mental and physical health is well-documented, with studies showing that loneliness can have similar health effects as smoking. Jess’s beach yoga sessions provide a much-needed remedy, offering a space where people can feel a sense of belonging and support. "It's raw, it's authentic, a little bit messy in moments... but I think what people are drawn to is that chance to be out in the elements, in nature, and around like-minded people," Jess explained.
Making Yoga Accessible
One of the key elements that make Jess’s community so successful is accessibility. Her sessions are free of charge, making them accessible to anyone who wants to join, regardless of their financial situation. The timing and location—early mornings on the beach—also make it convenient for people with busy schedules. This approach removes common barriers to participation and creates an inclusive environment where everyone feels welcome.
Jess believes that finding a community should be about what is sustainable and adds value to your life.
"It's about finding what is doable, what's sustainable, what actually fits and brings something of value to your life rather than it becoming another thing to tick off the list," she emphasised.
The Power of Nature and Shared Experiences
Practising yoga outdoors, particularly on the beach at sunrise, adds an extra layer of connection to nature, which enhances the sense of community. Being in the elements, feeling the sand underfoot, and watching the sun rise together create a shared experience that deepens the bond between participants. It’s this connection to nature, combined with the shared goal of wellness, that has helped Jess’s sessions grow into the thriving community they are today.
In a world where many feel increasingly isolated, Jess Campbell’s beach yoga sessions offer a beacon of hope—a reminder that community can be built through shared experiences, and that yoga can be a powerful tool for connection. Whether you're a seasoned yogi or someone looking for a new way to connect with others, Jess's story is an inspiring example of how yoga can foster community, support, and belonging.
For those looking to join a community or start their own, Jess’s advice is simple: "Find what is accessible and sustainable, and don't be afraid to start small. The important thing is to create a space where people feel welcome and valued."
Listen to the full conversation on The O-Studio Podcast here.
